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A senior editor at Fast Company, Feifer met his wife Jennifer Miller, a freelance journalist and author, through Ok Cupid after narrowing his search criteria to two requirements: "Jewish" and "journalist."Feifer and Miller told me they didn’t start using Ok Cupid with the hopes of finding their soulmates.Instead, both joined the site after ending long-term relationships and moving to a new city without many friends.The majority of the surveys, studies, and reports evaluating online dating sites’ efficacy are paid for by the companies themselves, leading to some possibility for biased results.Plus, many big sites have been hesitant to allow independent researchers to look at their matching algorithms in depth.The majority of the daters I interviewed (and Slater, too) at some point referred to online dating as a tool, and that’s just what it is.A dating site is not a magic “fix” for your dating problems.In a world where many singles are digital natives, it's becoming increasingly easy to swipe for a date, rather than look up from our devices and notice all of the dateable people physically surrounding us every day.

Experts say online dating sites see a huge traffic increase between Christmas and Valentine’s Day.While many dating sites claim the ability to find your perfect match, social scientists aren’t buying it.Research suggests that, while it is possible to predict whether two people could enjoy spending time together in the short term, it’s (nearly) impossible to scientifically match two people for long-term compatibility.“It’s no different than if you meet someone on the street.The same rules apply,” said Steven C., a yoga instructor who met his partner on [email protected] (a dating site that’s no longer active) 15 years ago.It may or may not be the best shot at finding what you want, but it’s doesn’t mean it will never happen.

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