Again, use words that are used by your target audience (and avoid difficult terminologies).It is much easier to rank for long tail keywords than for more common keywords.Offering great cruises to Hawaii for single moms could be the uniqueness of your service.This is your mission, your niche, this is what you have to offer to your audience!Long tail keywords are keywords or key phrases that are more specific – and usually longer – than more commonly searched for keywords.Long tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific.These words should be central in the long tail keywords you aim your website to rank for.
This means that demand exists for virtually every niche, although this demand can become very small.
Some markets are just highly competitive, with large companies dominating the search results.
These companies have a very large budget to spend on marketing in general and SEO specifically. You will be unable to compete on a small budget in a market like the travel industry using search terms as Vacation Hawaii.
I am currently looking for a cottage in France to spend our next summer vacation.
I started my search with the term ‘vacation France’.
Another benefit for focussing on long tail keywords is that, although these keywords are used less in search, the visitor that finds your website using them is more likely to buy your service or product.