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“The really interesting thing is how the website is actively recruiting students from post-secondary schools, knowing many will unlikely be able to afford all the costs.” According to Statistics Canada, the average tuition fees for an undergraduate student in Alberta were ,730 in 2015.

Equating relationships to a business deal, the company said clients hammer out financial arrangements with benefactors ahead of time, leaving the expectations of such an accord between them.

Calgary’s two universities have significantly fewer members, with 90 registered at Mount Royal University and just 47 at the University of Calgary.

Data was not available for Alberta’s other post-secondary institutions.

“It all just depends on what’s negotiated.” German said the dating service, which has 631,678 registered users in Canada (of which 412,528 are female “sugar babies”), has been successful because it allows users to transparently and explicitly outline their expectations in advance, minimizing unexpected assumptions about the relationship in the future.

About one-third of those users are post-secondary students, which German said is a reflection of the financial difficulty facing those attending colleges and universities. The difference here is somebody goes on and says ‘I’m looking for someone who is willing to potentially assist me financially,’ ” she said, adding there’s nothing illegal about the service.

“With the downturn in the economy, we know students were finding less degree-relevant jobs over the summer.

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