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Using that analysis, they identified three rider archetypes: locals familiar with every nuance of the system; commuters with regular routes who need extra guidance on familiar paths; and tourists who have little or no prior knowledge of the system.

The overall goal for all archetypes was to create a platform that provides the most relevant information in the most efficient way possible while limiting the interaction to one touch as much as possible.

Other useful information such as Overall Status of the Service, Real-time train departure, multi-touch maps for Subway, Railroad and Bus as well as neighborhood maps is included.

A notable value in the design of the On the Go application has been to consider the passenger with reduced mobility by providing an adapted user experience as well as providing Escalator and Elevator Statuses for the entire MTA infrastructure.

“To see our customers interact with the machines, to use the map, check a service advisory or plan a trip shows me that this investment was well worth it, and is just what our customers want — accurate, up-to-date information and access to it.

The development of the On the Go system is in line with the modernization of the subway system and just one component in our ongoing effort to offer our customers relevant and up to date information,” Bianco added.

In developing that interface, each firm took different approach to developing their version of the On the Go screen.

The colorful screens of MTA New York City Transit’s network of On the Go Travel Station kiosks are becoming more and more evident in subway stations.

The growing customer information system is one of the largest transit based digital signage networks in the United States, and currently provides transit information to more than 1.2 million subway customers daily.

In addition to customers pulling information, NYC Transit can push granular Service Advisory messages to network screens.

More than 140 screens are located in fare-control areas, mezzanines and on platforms.

The guiding design principal of their interface is based on the fact that all riders use the paper map the same way – touching where they are and then tracing the route to their destination.

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