And you could see lots of stuff, there were pictures and images and there were words and there movies and there were bands, there was all kinds of stuff, and you could go and when you came to another little avatar, you could start chatting.And you would chat about something, it wasn’t about interviewing when you went to school and what’s your religion; it was about talking about something else and it turns out it gave people much more information about each other, and they were much more likely to want to meet each other for a first date and for a second date.What music you like, what you don’t like, what kind of pictures you like, what kind of images, how do you react to other people, what do you do in the restaurant?And through all these kind of non-explicit aspects, I will learn something about you and I would feel that I’m learning something about you.And at the same time, I think it’s incredibly important, right?The dating market is perhaps the only market that we moved from a centralized market to a decentralized market.And the online system we created was very much like that.It was about you came up and you got a little avatar, a square or a triangle, some color, and you went into a virtual space in which you could explore it.
Dan Ariely: I became interested in online dating because one of the people who were sitting in an office next to me was incredibly miserable, and he was an assistant professor; he just moved to the university where I was at; he was spending long hours; he was not finding anybody to date; he was, couldn’t date students at the university, he was a professor; he didn’t have time to go outside.And because of that, I think actually people become much more superficial than we think they are. It turns out, women really care about men's height. At the same time, it turns out that men care a lot about women’s BMI’s.I’m 5’9”, if I wanted to be as attractive as somebody who’s 5’10”, right, another inch? In fact, they want women to be slightly anorexic, at like 18-1/2.I mean, think about it: how many millions of people are participating in this activity and marriage rates has not increased, divorce has not decreased.I mean, not really much has happened because of that.And that different website allowed people to experience other people without all of these attributes.